Paradigm Park

Agency

Role

Collaborators

Paradigm Park is a uniquely positioned, research-driven
experience design studio based out of New York City.

Blurr Bureau, Melbourne AUS

Brandmark Design
Illustration
Brand ID Refinement
System Design

Creative Direction & Naming:
Jessica Dimcevski, Patrick Yakonov

Design Team:
Andy Webb, Alicia Goodmanson

Project Management:
Pauline Delit, Stephanie Dodds

3D Renderer:
Michael

Context

With years of research and strategy-led work under her belt, Rachel Brandenberger launched Paradigm park with an intention to unearth insights that shape healthy systems & spaces. The motivation is to study and shape spaces to be safer, healthier, and kinder for us and our communities.

Paradigm Park

Paradigm Park is a uniquely positioned, research-driven
experience design studio based out of New York City.

Agency

Blurr Bureau, Melbourne, AUS

Collaborators

Creative Direction & Naming:
Jessica Dimcevski, Patrick Yakonov

Design Team:
Andy Webb, Alicia Goodmanson

Project Management:
Pauline Delit, Stephanie Dodds

3D Renderer:
Michael

Role

Brandmark Design
Illustration
Brand ID Refinement
System Design

Approach

Paradigm Park is exploratory, not overly rigid or refined. Exploring the different ‘zones’ of a park/project/journey, we created visual analogs as portals into the crux of the project, taking the reader on digital journeys to understand our "why". Paradigm Park studies and shapes our spaces which inspired the geometric bounding boxes that allow us to break rigidity through playful silhouettes. The manifestation of the brand identity takes the user on a journey through dynamic and ever-changing environments, always moving forward and looking ahead toward ‘greener pastures’. The carousel brand mark showcases a sense of play and reminds us of the "park" finding harmony and connection between the physical and the non-physical worlds.