Novè Group
Hospitality
Role
Agency
A hospitality group based out of Melbourne operating 5+ restaurants and bars with elevated European-inspired fare, cocktails and wine across Victoria.
Art Direction
Identity Design
Website Design
Codeless Development
Blurr Bureau, Melbourne, AUS
Context
With an increasing number of restaurant launches, Novè Group decided to culminate their umbrella identity into one simple, clean and elegant brand ID to be able to easily operate across all establishments consistenly. "Novè" indicates nine for all 9 partners of the hospitality group.
Novè Group Hospitality
A hospitality group based out of Melbourne operating 5+ restaurants and bars with elevated European-inspired fare, cocktails and wine across Victoria.
Agency
Blurr Bureau, Melbourne, AUS
Role
Art Direction
Identity Design
Website Design
Codeless Development
x
Approach
With the imminent expansion in their portfolio of restaurants across Melbourne and South Melbourne, the Nové hospitality group approached us with a quick-and-simple ask – for a minimal microsite to house the information for their philosophy and roster of restaurants. With their Italian heritage and Mediterranean flavours we used a strong wordmark supported by a motif-inspired brandmark depicting the number "9" for Nové, for the nine partners that comprise the group.
x
Approach
The client's constraint on a limited budget for website development allowed me to be nimble with the website solution, removing the need for a custom CMS. I used Readymag – a codeless platform that hosts the domain and allows the client to update the content at ease. We provided a handover and tutorial to coach the internal teams at Nové to be able to update the content.
Akansha Kukreja
Operations
New York City, USA
Melbourne, Australia
Mumbai, India
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2024. All Rights Reserved.
Akansha Kukreja
Operations
New York City, USA
Melbourne, Australia
Mumbai, India
